This is one of those “family lore” stories we pass along.  I did not see it, but Becky tells this story about Ryan…

When he was about 3, Transformers were very hot.  All over the TV…commercials, toys, etc.  For his birthday, oddly, he only mentioned wanting Transformer Underoos.  Was very adamant about it.  So his Mom complied.  On the day of his party, when it came time to open gifts, he started into the stack of gifts.  With each one, he would open it up and discard it.  Kept doing this until he finally got to his Underoos.  Joyfully, he tore open the package and pulled the underwear on (over his shorts…in a big hurry).  He stood there a moment, and let out a yell “I’m not transforming! I’m not transforming!”.  On the TV commercial, the little boy had transformed when he wore his Underoos.  Ryan was devastated.  And has been cynical about advertising ever since…